The Unity card is a system designed specifically for the small independent retailer.

It is built upon the foundation of the itworks smart card platform.

The Unity Card gives the independent retailer the power of the tools used by big retail chains to target their marketing and gain and retain customers. Unfortunately, this is often at the expense of the small independent retailer.

The Unity Card system gives the retailer the following functionality.

A Loyalty Card System. But better than a single retailer scheme. The Unity Card system is global, so customers can gain and spend points in any participating outlet. All small independent retailers can participate and together they are bigger than any chain. Customers are attracted to the retailer's outlet in preference to the chain stores because the chain's loyalty programme rewards can only be spent in the chain's shops. Unity Card rewards can be spent in any participating outlet, so the customer can save up for that item he has had her eye on, and that the big chain does not carry.

A gift card system. No longer does a retailer need to worry about printing gift vouchers. And in what denominations? Use the secure, fraud proof Unity Gift card system. Unity Gift cards are blank before being charged, so there is nothing to steal. The cards are protected by a pin number selected by the purchaser. Only the intended recipient can cash them in. Any amount can be charged to the card. The gift amount can be spent in any number of smaller amounts and in more than one location.

A customer account system. Often retailers offer 'Christmas Clubs' or customer accounts for goods or services received. The Unity Card system allows the retailer to quickly and securely account for goods & services received without the hassle of paper based systems - its all recorded by the Unity Card system.

The retailer has a Unity Card web account through which he can derive customer spending patterns from the loyalty system and manage customer accounts from the customer account system. The gift card system needs no administration from the retailer other than recording how many cards he has sold and what value he has accepted.

As time goes by, additional features and schemes are added to the system often with the co-operation of the local authority. Participating retailers receive all such additions at no extra charge. So it can be seen the system is of real and lasting value to the retailer by attracting and keeping customers, which means he can build his business.

If you wuld like to find out more about the Unity Card system, and the opportunities it offers, please contact itworks and request an information pack.